Skid Row Goes Into the Booze Business

Written By Mike Greenblatt
Skid Row 18

It’s called Skid Row 18 and Life Single Origin Ultra Premium Rum. It’s been 35 years since Toms River band Skid Row launched the song “18 & Life” into the stratosphere.  Now, after a year of development, “combining the artistry of Guyanese rum distillation with European aging methods, and after being housed in American oak barrels in Guyana, the rum was finished in rare teak wood leggers in Europe,” according to a band press release, which goes on to say how it “blends tradition with innovation, delivering deep tones of nougat with hints of toasted coconut and vanilla bean.  The rich and complex flavor profile is complemented by elegant layers of dried fruit with a rounded velvety smooth chocolate finish…”

Rachel Bolan:  “Skid Row spirits are not products that we just put our name on the label then slapped on a bottle, they’re products we took pride in creating for our fans to like. We have worked closely with Brands For Fans to develop great-tasting spirits that will be enjoyed by both the casual drinker as well as the most discerning palette.”

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Mike Greenblatt

MIKE GREENBLATT has been writing for Goldmine magazine and New Jersey's Aquarian Weekly for more than 35 years. His writing subjects fill the Rock and Roll Hall of Fame.

He's interviewed Joe Cocker, Graham Nash, David Crosby, Carlos Santana, Bruce Springsteen, Paul McCartney, Johnny Cash, and members of The Rolling Stones and The Beatles. He was 18 when he attended Woodstock in 1969.

In addition to writing about music, Greenblatt has worked on publicity campaigns for The Animals, Pat Benatar, Johnny Winter, Tommy James and Richard Branson, among others. He is currently the editor of The Jersey Sound.

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