Stevie Van Zandt Goes Into The Wellness Business

Stevie Van Zandt Underground Apothecary

Little Steven’s Underground Apothecary is a partnership between Van Zandt and Wakaya Perfection to achieve what he likes to call Wicked Cool Wellness, a holistic approach to staying healthy. From small farms in Fiji, Australia, Vermont and Nicaragua, these coffees, teas, soy candles and lollipops—grown with natural ingredients minus machines or pesticides—are now sold in Hard Rock Hotels across America. The coffee, Jungle Java, for instance, comes from beans grown and nurtured from volcanic rain forest soil.

Van Zandt:  “I have always demanded the very best from myself and of everyone around me. This is no different. These products are the best I can find in the world. So enjoy, be well, and stay focused on the only part of our destinies we totally control—what we choose to put in our bodies.”


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From their mission statement:  “We may be the only country in the world that considers healthcare an afterthought. We invest almost exclusively in cures when we should be at least equally or more focused on prevention. The COVID pandemic has revealed and exaggerated the major flaw in our culture that has always existed: the fact that we choose to ignore the poisons, chemicals, and additives in our food at the expense of our already far too fragile immune systems. Our holistic remedies are created to turn on the immune system, tune in to control our own wellness, and drop out of the unnatural food chain. Some will relax you, some will energize you, and all will help defend you until we live in the poison-free environment we all deserve.”

LINK: Wicked Cool Wellness | Official Site

Mike Greenblatt

MIKE GREENBLATT has been writing for Goldmine magazine and New Jersey's Aquarian Weekly for more than 35 years. His writing subjects fill the Rock and Roll Hall of Fame.

He's interviewed Joe Cocker, Graham Nash, David Crosby, Carlos Santana, Bruce Springsteen, Paul McCartney, Johnny Cash, and members of The Rolling Stones and The Beatles. He was 18 when he attended Woodstock in 1969.

In addition to writing about music, Greenblatt has worked on publicity campaigns for The Animals, Pat Benatar, Johnny Winter, Tommy James and Richard Branson, among others. He is currently the editor of The Jersey Sound.

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